Gucci, Nike, and Kering Among Winners of 2021 PETA Fashion Awards 

Gucci, Nike, and Kering Among Winners of 2021 PETA Fashion Awards 

London – A recent survey revealed that 95% of Brits want to see more vegan fashion – and this year, leading designers delivered by ditching fur and angora, innovating with apple and pineapple leather, and more. So PETA is announcing its 2021 Fashion Awards to celebrate all the industry trailblazers working to accommodate animal-friendly fashionistas.

The Biggest Fur-Free Moment went to Kering, after the fashion house banned fur from all its brands, and Valentino and Armani’s decision to ditch angora won the two Best Luxury Moment. Demetra – Gucci’s in-house vegan leather containing wood compounds – won the brand an Innovation Award, and Stella McCartney nabbed Best Vegan Bag for the Frayme Mylo purse, made with a mushroom-derived material. adidas Stan Smith sneakers – which PETA also gave to the Duke and Duchess of Sussex this year – won Vegan Glow-Up. The Progress Award went to Ganni after the brand promised to roll out grape-leather shoes by 2022 – a delight to eco-conscious #GanniGirls everywhere!

“From luxury houses such as Gucci to casual sportswear brands like adidas, everybody in fashion wants to join the animal-free revolution,” says PETA Director Elisa Allen. “With these awards, PETA is celebrating the designers helping to keep cruelty off the runway.”

Other winners include Nike and Piñatex, nabbing a Collaboration Award for the “Happy Pineapple” collection, which offers pineapple leather versions of Air Force 1 trainers and more. Allkind won Best Vegan Shoes for its elegant vegan footwear, and the Men’s Fashion Award went to Oliver Co London, known for its sleek wallets made from Italian apple leather. Italian brand Elisabetta Franchi was honoured with the Special Achievement award for its commitment to being free from fur, angora, and feathers as well as launching leather-free collections, and PETA gave House of Sunny the Best Wool-Free Knitwear award for its whimsical designs that are sure to turn heads.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that every year, more than 1 billion animals are slaughtered in the global leather industry. Alligators are raised in crowded tanks and crudely bludgeoned to death, while snakes are nailed to trees and cut open for exotic skins. Sheep raised for wool are routinely mutilated, abused, and eventually killed. And animals on fur farms spend their entire lives confined to cramped, filthy wire cages.

PETA opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]