HUGO BOSS Releases First ‘PETA-Appproved Vegan’ Men’s Suit

For Immediate Release:

12 March 2020


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


Following Conversations With PETA Germany, Luxury Fashion House Launches Wool-Free Design

London – After talks with PETA Germany, fashion house HUGO BOSS has launched its first completely animal-free men’s suit, certified with the “PETA-Approved Vegan” logo, as part of its BOSS spring/summer collection. PETA applauds the brand for offering its customers this compassionate alternative to wool suits and hopes that other fashion houses will follow in its footsteps.

“As demand for ethically produced fashion continues to rise, we applaud BOSS for being the first world-known premium brand to set this stylish milestone in vegan menswear,” says PETA Director Elisa Allen. “Compassionate consumers can now choose a design that’s not only fashionable but also cruelty-free and sustainable.”

The BOSS design team made sure that the new vegan men’s suit was created exclusively from non-animal materials, including dyes, glues, and chemical substances. Made from certified organic European linen, the suit is available both online and in stores in beige, dark blue, and black.

The “PETA-Approved Vegan” logo was created in 2013 to help companies showcase their clothing, accessories, and home furnishings made with only vegan materials and to enable shoppers to identify animal-free items at a glance. More than 1,000 brands and designers worldwide have already had their products or collections certified to use the logo, including ESPRIT, Zalando, Topshop, and Dr Martens.

PETA and its affiliates have uncovered systemic cruelty to sheep in the wool industry at 116 shearing operations on four continents in the last few years. Their exposés into the wool trade have documented rampant abuse, including bloody wounds and rough treatment such as kicking, hitting, and slamming sheep to the floor. Shearers are paid by volume, not by the hour, which encourages fast, rough handling that can leave the animals with gaping wounds. Following their findings, PETA affiliates have filed complaints with the relevant authorities, which has led to recent convictions in Australia and Scotland.

PETA – whose motto reads, in part, that “animals are not ours to wear or abuse in any other way” – opposes speciesism, which is a human-supremacist worldview.

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