Irish Activist Mobilises Against Fur Farming After Prada Ban

For Immediate Release:

28 May 2019


Sascha Camilli +44 (0) 20 7923 6244; [email protected]


PETA Supporter John Carmody Uses Victory to Up Pressure on Parliament to Shut Down Fur Farms 

Dublin – Prada has just pledged to keep fur out of its collections – and Irish animal rights activist and long-time PETA supporter John Carmody is cheering the news. Carmody once jumped onto the catwalk during a Prada fashion show in Milan with a sign proclaiming, “Fur Scum” – an action that helped propel the anti-fur movement into the international spotlight. Today, he’s using the long-awaited victory as fodder to help push the government to pass legislation banning fur farming across the country.

“Prada has just put the final nail in the fur industry’s coffin,” says Carmody. “It’s time for Ireland to follow the UK’s lead and shut down fur farming before we find ourselves on the wrong side of history, the lone holdout still shamefully championing horrific cruelty to animals.”

In Ireland’s fur industry, some 200,000 minks are imprisoned every year in squalid cages and are denied the opportunity to engage in natural types of behaviour, such as roaming, swimming, and caring for their young. Animals killed for their fur experience painful deaths by gassing, neck-breaking, suffocation, poisoning, and genital electrocution. They’re sometimes still alive and struggling when workers hang them up by the legs or tail to skin them.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that many countries, including the UK, Austria, and Switzerland, have outlawed fur farming. In addition to Prada, the majority of today’s top fashion designers and brands – including Vivienne Westwood, Versace, Gucci, Stella McCartney, Chanel, and Burberry – have policies against using fur in their collections.

Carmody’s many other efforts on behalf of animals include speaking out against celebrities Kim Kardashian and Lady Gaga for wearing fur and taking Michael Flatley to task for possessing a rhinoceros horn. He’s the founder of the Animal Rights Action Network.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit