‘It’s Where You Get Your Bacon From’: Will Nickelodeon Air PETA’s New Pig Farm Cartoon?

‘It’s Where You Get Your Bacon From’: Will Nickelodeon Air PETA’s New Pig Farm Cartoon?

London – Nickelodeon is no stranger to boundary-pushing cartoons, having earned the ire of parents and the adoration of children everywhere with classics like The Ren & Stimpy Show. So today, in honour of National Pig Day (1 March), PETA has sent a letter to the brand’s creative manager, Karoline Bauer, asking the network to air its new animated short film – a twisted tail with singing, dancing, and a grim look inside an abattoir – that shows the miserable life and violent death endured by the 10 million pigs killed for their flesh in the UK each year.

The film (available here) – which was created in partnership with London-based advertising agency Grey begins with a father and his daughters sitting down for breakfast, gathered around plates piled high with sausages and bacon. After the girls ask their father what he does for a living, he launches into a catchy tune about his work as a pig farmer. But the visuals quickly take a sinister turn and reveal the horrifying truth behind his trade.

More images are available here.

“As the popularity of Peppa Pig demonstrates, children are naturally drawn to these intelligent, playful animals, but many have no idea that the bacon on their plate was once a thinking, feeling being who desperately wanted to live,” says PETA Vice President of Programmes Elisa Allen. “PETA urges Nickelodeon to help us foster empathy in young Britons by educating them about the reality of raising animals for their flesh.”

Crammed by the thousands into barren concrete pens, pigs raised for their flesh may never see the sun or breathe fresh air. The frustration and stress can drive them to engage in aggressive behaviour such as ear- and tail-biting, so farmers routinely cut off pigs’ tails and grind down their sensitive teeth, usually without painkillers. At the abattoir, these gentle animals are hoisted upside down by their back legs and their throats are cut, often without effective stunning.

Each person who goes vegan spares hundreds of pigs and other animals a traumatic life and terrifying death and improves their own health, as vegans are less likely to suffer from heart disease, cancer, diabetes, and strokes. PETA’s free vegan starter kit comes with recipes and tips to help everyone make the switch to a kinder lifestyle.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]