Kelly Brook Unveils Sexy Campaign Targeting Exotic-Skins Trade On Eve Of Fashion Week

For Immediate Release:
15 September 2011

Sandra Smiley +44 (0)20 7357 9229, ext 229; [email protected]

London – As fashionistas from around the world gather for London Fashion Week, actor and model Kelly Brook has teamed up with PETA to make a fashion statement of her own: “Animals Belong in the Wild, Not in Your Wardrobe”. To make her point, Brook posed in Bryan Adams’ Chelsea studio, her nude body painted like a snake’s, for a campaign that asks “Whose Skin Are You In?” Today, Brook unveiled the campaign in-person in Covent Garden on the eve of London Fashion Week.

“It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts”, says Brook. “Our message is to support the designers who are creative without being destructive, and go for the great fakes that pay tribute to the animals’ beauty without killing them.”

Alligators are raised in crowded, waste-infused tanks before being bludgeoned with hammers and skinned while still conscious. An undercover PETA US video narrated by Joaquin Phoenix shows how snakes are nailed by their heads to trees and skinned alive and how lizards are snared in the wild before they, too, are skinned.