Kelly Hoppen Bans Mohair After PETA Exposé

Kelly Hoppen Bans Mohair After PETA Exposé

First-Ever Eyewitness Investigation Into Mohair Industry Shows Workers Mutilating and Slowly Killing Crying Goats

London – After PETA shared its video exposé of the mohair industry in South Africa – the source of the majority of the world’s mohair – with Kelly Hoppen, the leading interior designer stopped production on mohair items and has banned the cruelly obtained fibre from future collections.

“Kelly Hoppen recognised that no chair, bench, or sofa is worth the blood and screams of terrified baby goats – and all other designers should, too,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA urges consumers to opt for beautiful, high-quality cruelty-free decor and furnishings that no animal had to suffer and die for.”

PETA’s exposé shows workers dragging goats by the horns and legs and lifting them off the floor by their tails, which could break their spines. Goat kids who were being shorn for the first time cried out in fear. Shearers – who are paid by volume, not by the hour – worked quickly and carelessly, leaving goats cut up and bleeding. Workers roughly stitched them up without giving them any pain relief.

Goats also died in agonising ways: on one farm, a worker slowly cut the throats of fully conscious goats with a dull knife and then broke their necks, hacking one animal’s head right off. Others were hauled to an abattoir, where they were electrically shocked, hung upside down, and slashed across the throat.

Kelly Hoppen joins numerous companies and brands – including Gap, ASOS, Marks & Spencer, John Lewis, and H&M – that have banned the use of mohair in their products.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]