Liz Earle, Marks And Spencer, And B Never Too Busy To Be Beautiful Earn PETA Europe Awards

For Immediate Release:
6 June 2008

Sam Glover 020 7357 9229, ext 229; [email protected]

London – In recognition of their commitment to providing cruelty-free beauty products, high-street chain Marks and Spencer (M&S) and beauty companies Liz Earle and B Never Too Busy to Be Beautiful have each won a PETA Europe Proggy Award. The three businesses have been presented with a glossy certificate and are featured on PETA Europe’s website PETA Europe’s annual Proggy Awards (“Proggy” stands for “progress”) recognise animal-friendly achievements in commerce and culture.

Best Cruelty-Free Cosmetics: B Never Too Busy To Be Beautiful

Sister company to Lush, B Never Too Busy to Be Beautiful is making waves in the cosmetics industry with its Bohemian packaging and high-quality beauty products. The first B Never Too Busy to Be Beautiful store opened in 2003, and stepping inside one of its stores is like entering a luxurious boudoir. The mostly vegan, cruelty-free makeup company is as brazen in its promotion of animal-friendly policies as high-street favourite Lush.

Best Cruelty-Free Skin Care: Liz Earle

Liz Earle exceeds expectations with a wide range of cruelty-free skin care products, including cleansers, moisturisers, deep cleansing masks and other luscious treats. Liz Earle – a beauty editor, the author of more than 30 books and a TV presenter – is an authority on natural beauty products and began working with company co-founder Kim Buckland in 1995. Since then, the women have been producing non-animal-tested vegetarian goodies en masse for women around the world.

Best Cruelty-Free Personal Care Product Line: Marks and Spencer

No company has impressed PETA more this past year than M&S, whose cruelty-free line of personal care products includes cosmetics, skin-care, fragrances and hair-care products – the list seems endless. M&S has shown a real commitment to saving animals from painful experiments and recognised that looking after ourselves shouldn’t involve the suffering of others.

“Girls love their glitz and glamour but don’t want it at the cost of an animal’s life”, says PETA Europe’s Alexia Weeks. “M&S, Liz Earle and B Never Too Busy to Be Beautiful recognise this, and the PETA Europe Proggy Awards are our way of saying thanks.”

Almost 20 Proggy Awards have been given out this year. The other winners include a chocolate company, a compassionate politician, and producers and marketers of vegan foods and cruelty-free personal-care products.

For more information and to see the entire list of Proggy Award winners, please visit