L’Oréal Group Bans Animal-Hair Brushes After PETA US Push

L’Oréal Group Bans Animal-Hair Brushes After PETA US Push

London – After PETA US and nearly 80,000 members of the public urged Baxter of California (which is owned by L’Oréal Group, the largest cosmetics and beauty company in the world) to ban badger-hair brushes, L’Oréal Group agreed to ban all animal hair, including from badgers and goats. In thanks, PETA US has sent the French company a box of delicious vegan chocolates.

“Every badger- or goat-hair brush represents a sensitive animal who endured a violent death,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is calling on retailers everywhere to follow L’Oréal Group’s compassionate example and embrace animal-free brushes that no one had to suffer and die for.”

PETA Asia video exposé of China’s badger-brush industry revealed that wild badgers are captured or bred and confined to small wire cages on farms. At the end of their short, miserable lives, workers beat them and slit their throats for brushes used for paint, make-up, or shaving. One animal in the video continued to move for a full minute after his throat had been cut.

PETA exposé of the goat-hair industry revealed that workers castrated goats, mutilated their ears, cut off large swathes of their skin during shearing, and stitched up their wounds with a needle and thread – all without any painkillers. Farmers admitted that after shearing, many goats die of exposure to the cold wind and rain. One worker said that in just one weekend, 40,000 goats had died of exposure.

L’Oréal Group is among the nearly 100 brands – including Procter & Gamble, Morphe, Cult Beauty, and NARS – that banned badger-hair brushes after talks with PETA and its international affiliates.

For more information, please visit PETA.org.uk or follow us on FacebookTwitter, or Instagram.

Sascha Camilli +44 (0) 20 7923 6244; [email protected]