Loungers Vegan Menu Nabs PETA Vegan Food Award
For Immediate Release:
26 September 2017
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
LOUNGERS VEGAN MENU NABS PETA VEGAN FOOD AWARD
Bristol Company Honoured for Meeting the Surging Demand for Plant-Based Fare
Bristol – As the number of British vegans has increased by 360 per cent in the last 10 years, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its fifth annual Vegan Food Awards.
Nabbing the award for Best Vegan Menu is Bristol-based Loungers, whose vegan menu offers a full English breakfast, burgers, wraps, chocolate cake, and more in over 90 locations nationwide.
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“The demand for delicious, cruelty-free fare is higher than ever, and forward-thinking businesses are responding with everything from animal-free meatballs to egg-free mayo,” says PETA’s Dawn Carr.
“We’re delighted to hear that we have won … PETA’s 2017 Vegan Food Award for Best Menu,” says Loungers Head of Food Antony Bennett. “We are constantly reviewing our vegan recipes and developing new ones. We strive to offer an innovative and varied menu and we’re thrilled to have our efforts recognised within the vegan menu category.”
In addition to sparing animals daily suffering and a terrifying death in today’s meat, egg, and dairy industries, vegan meals are “greener”, as the United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. Vegans are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.
Interest in vegan living is at an all-time high. Google Trends reports that searches for the word “vegan” are now more than twice as prevalent as those for “vegetarian”, and orders for PETA’s free vegan starter kit have surged over the past few years – from approximately 28,000 in 2014 to 35,000 in 2015 and 70,000 in 2016.