Lovely Rita’s Bakehouse Wins PETA Award for Vegan Croissant

Lovely Rita’s Bakehouse Wins PETA Award for Vegan Croissant

Sheffield – With competition in the vegan food industry at an all-time high, PETA’s 2023 Vegan Food Awards – the 11th annual celebration of delicious new animal-free offerings – is highlighting the dairy-free crème de la crème of plant-based fare.

The winner of Best Vegan Croissant is Sheffield-based company Lovely Rita’s Bakehouse for its pistachio cream–filled croissant. The bakery is 100% vegan and offers hand-made sourdough and a wide variety of pastries, including cinnamon swirls, almond croissants, and miso caramel cruffins.

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“The demand for vegan food is booming as more people learn about the benefits to their health, the planet, and animals,” says PETA Director of Vegan Corporate Projects Dawn Carr. “Whether they’re producing hen-friendly ‘eggs’ with runny yolks or 3D-printing steaks, PETA celebrates this year’s winners for paving the way to a vegan future.”

Other winners include Redefine Meat in the Best Vegan Meat category for its 3D-printed flank “steak”, VFC in Best Vegan Chicken for its Chick*n Stompers (corn flake–coated nuggets), Honestly Tasty in Best Vegan Cheese for its sensational blue variety (available from Ocado), and Biscuit Boutique in Best Vegan Luxury Product for its intricately decorated speculoos cookies, which are almost too beautiful to eat! And in response to Harrods head pastry chef Philip Khoury’s recent publication A New Way to Bake, which shows readers how to create elaborate desserts without eggs or dairy, PETA presented him with the Best Vegan Cookbook award. A full list of the winners can be found here.

In today’s meat, egg, dairy, and fishing industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets’ tails are docked without painkillers, and fish are cut open while they’re still alive. PETA notes that vegan foods have a smaller carbon footprint, while the meat and dairy industries are top producers of the greenhouse gases that contribute to the climate catastrophe. Eating vegan also lowers a person’s risk of developing heart disease and certain types of cancer.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. The group offers a free vegan starter kit. For more information, please visit or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]