Model Caught in ‘Bloody’ Steel Trap Protests Canada Goose’s Fur-Trimmed Jackets

For Immediate Release:

14 March 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Activists Urge Brand to Ditch Fur

London – Wearing little more than a replica Canada Goose jacket, a PETA model stood in a “bloody” steel trap today, leading a protest in Knightsbridge, where department stores Harvey Nichols and Harrods sell Canada Goose outerwear. The action comes on the heels of a PETA US video juxtaposing the brand’s coyote-fur jackets with disturbing footage showing a coyote who was trapped and shot. The video has received more than 16 million views.

Photos are available here, here, and here.

“The fur on Canada Goose jackets comes from coyotes, who can endure a long, excruciating death in steel traps”, says PETA Director Elisa Allen. “Anyone who buys or sells one of the company’s fur-trimmed jackets is responsible for these animals’ suffering.”

PETA (whose motto reads, in part, that “animals are not ours to wear”) points out that trapped mother animals desperate to get back to their starving pups have been known to chew through their own limbs in an attempt to escape – and that if trapped animals don’t die from blood loss, infection, or frostbite, they’re often shot, stamped on, or bludgeoned to death. In addition, birds used for the brand’s down-feather jackets may spend their entire lives inside crowded, filthy sheds, until their throats are slit.

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