Moonpig to Pull Greetings Cards Featuring Pugs and French Bulldogs

Moonpig to Pull Greetings Cards Featuring Pugs and French Bulldogs

London – After learning from PETA and other campaigners that promoting breathing-impaired dog breeds (BIBs) normalises their suffering from numerous respiratory ailments, popular greetings card provider Moonpig has pledged to stop selling cards featuring images of pugs and French bulldogs. PETA’s request follows the release of a recent study, which revealed that some flat-faced breeds, including pugs, can no longer be classified as “normal dogs” due to the health problems caused by their abnormally flat faces.

“By banning images of pugs and French bulldogs, Moonpig is acting responsibly and helping put an end to the promotion of dog breeds with painful, life-threatening deformities,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is celebrating this compassionate first step and will keep working with Moonpig to extend this new policy to all breathing-impaired breeds, including Boston terriers, boxers, and shih tzus.”

BIBs are bred for a particular look, resulting in drastically shortened airways that cause an array of painful and distressing symptoms – including laboured breathing, snorting, gagging, and collapsing – and makes dogs more susceptible to vomiting, exercise intolerance, heatstroke, and even death. Restrictions have been imposed on breeding them in Austria, Germany, Norway, and the Netherlands, which banned breeding flat-faced dogs in 2014 and is now preparing to ban owning these animals or featuring them in advertising to address the cruelty of producing dogs with unnatural features that cause severe health problems.

PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, a human-supremacist worldview.

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Jennifer White +44 (0) 20 7837 6327; [email protected]