Mystery Stench Prompts ‘Meat Stinks’ Billboard in Kettering 

For Immediate Release:
27 July 2020

Sascha Camilli +44 (0) 20 7923 6244; [email protected]

Mystery Stench Prompts ‘Meat Stinks’ Billboard in Kettering 
Locals to Get a Whiff of PETA’s ‘Go Vegan’ Message 

Kettering, Northamptonshire – Following reports that an unpleasant odour has been noticed around Kettering recently – which Kettering Borough Council has attributed to the spreading of manure and slurry – PETA is in discussions with outdoor advertisers to place its “Meat Stinks. Go Vegan” billboard in the area.



“While manure and slurry lagoons are known for having quite a stench, it’s the meat industry that really stinks,” says PETA Director of International Programmes Mimi Bekhechi. “If Kettering residents don’t want to live with the stomach-churning stench that emanates from factory farms, the simple solution is to go vegan.”

Far more concerning than the pungent smell, the unsanitary conditions on today’s factory farms make them breeding grounds for deadly pathogens. Outbreaks of mad cow disease, swine flu, avian flu, SARS, HIV, foot-and-mouth disease, and other zoonotic diseases (those that can be passed from animals to humans) have stemmed from farming or capturing animals for food. The novel coronavirus itself originated in a Chinese “wet market“, where live and dead animals were sold for human consumption.

Each person who goes vegan not only helps prevent future pandemics but also spares nearly 200 animals a year daily misery and a terrifying death. Investigations of British farms have found pigs with dirty open wounds and other injuries, chickens crammed by the thousands into windowless sheds and forced to live amid their own waste and the corpses of their flockmates, and cows being forcibly separated from their beloved calves.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit (available here) full of recipes, tips, and more.

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