New Alexa Chung Label Will be Free of Fur, Angora, and Exotic Skins

For Immediate Release:
30 May 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


PETA Sends Flowers to Style Icon to Congratulate Her on Compassionate Designs

London – Today, People for the Ethical Treatment of Animals (PETA) sent British style icon Alexa Chung a bouquet of flowers to congratulate her on the launch of her debut collection – after it was confirmed she will never use fur, angora, or exotic skins in any of her designs.

The coveted collection is the first under Alexa Chung’s eponymous fashion label. The model-turned-designer has previously masterminded several design collaborations – with Marks & Spencer, among others – which featured vegan faux-fur jackets, silky viscose dresses, and leather-free velvet boots.

“Compassion is clearly in fashion, and many designers are dropping fur, angora, and exotic skins in favour of sustainable vegan materials that look like the ‘real thing’ without harming animals,” says PETA Senior Manager of Corporate Projects Yvonne Taylor. “Alexa Chung’s collection – like the style icon herself – shows it’s chic and cool to dress with a conscience.”

PETA exposés, including this one, have revealed that animals on fur farms spend their entire lives confined to tiny, filthy cages, where they suffer from physical and psychological distress before being killed by poisoning, gassing, anal electrocution, or neck-breaking. For angora wool, workers tie down sensitive rabbits and rip their fur out, leaving behind bloody wounds, while the rabbits scream in pain. And on crocodile farms, as PETA revealed in this recent exposé, animals are confined to small, dirty pits and sometimes hacked apart while they’re still alive and thrashing.

For more information, please visit