New PETA Cartoon Will Change How You See Pig Farming (and Bacon) Forever

New PETA Cartoon Will Change How You See Pig Farming (and Bacon) Forever

Yorkshire – Amid National Butchers’ Week, People for the Ethical Treatment of Animals (PETA) has released a new animated short film, a twisted tail full of singing, dancing – and a grim look inside an abattoir – that shows there’s nothing humane about the miserable life and violent death endured by the 10 million pigs farmed and killed for their flesh in the UK each year.

The film – which was created in partnership with London-based advertising agency Grey begins with a father and his daughters sitting down for breakfast, gathered around plates piled high with sausages and bacon. After the girls ask their father what he does for a living, he launches into a catchy tune about his work as a pig farmer. But the visuals quickly begin to take a sinister turn, revealing the horrifying truth behind his trade.

More images are available here.

“Everyone needs farmers, but farmers don’t need to confine, mutilate, and kill sensitive, intelligent pigs for their flesh,” says PETA Vice President of Programmes Elisa Allen. “PETA’s confrontational new video aims to encourage farmers and consumers to spare animals the heartbreak and violence of being raised for food.”

Crammed by the thousands into barren concrete pens, pigs raised for their flesh may never see the sun or breathe fresh air. The frustration and stress can drive them to engage in aggressive behaviour such as ear- and tail-biting, so farmers routinely cut off pigs’ tails and grind down their sensitive teeth, usually without painkillers. At the abattoir, these gentle animals are hoisted upside down by their back legs and their throats are cut, often without effective stunning.

Each person who goes vegan spares hundreds of pigs and other animals a traumatic life and terrifying death and improves their own health, as vegans are less likely to suffer from heart disease, cancer, diabetes, and strokes. PETA’s free vegan starter kit comes with recipes and tips to help everyone make the switch to a kinder lifestyle.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X, TikTok, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]