New PETA Research Shows 80 Per Cent of London Fashion Week Designers Reject Fur
For Immediate Release:
15 September 2015
Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]
NEW PETA RESEARCH SHOWS 80 PER CENT OF LONDON FASHION WEEK DESIGNERS REJECT FUR
Vast Majority of Designers Showing at LFW Eschewed Real Fur in Autumn/Winter 2015 Collections
London – According to the fur industry, last year more than 60 per cent of shows on the British catwalks featured fur. Knowing that fur is falling out of fashion among designers, PETA conducted its own research and found that in fact 80 per cent of the designers who showed at London Fashion Week in February 2015 did not use fur in their autumn/winter collections.
“The fur industry has been on its knees since the 1980s and has been reduced to sponsoring fashion shows and giving away free pelts in an effort to keep fur visible”, says PETA Director Mimi Bekhechi. “And according to our latest research, it’s struggling to do even that.”
Cutting-edge designers are increasingly staying away from real fur, realising that trends are set by innovators who embrace eco- and animal-friendly materials as well as advances in fabric and fibre technology that make the most out of metal, cotton, cork and synthetics. Vivienne Westwood, Shrimps, Christopher Ræburn, Felder Felder and Simone Rocha are just a few of the designers and brands working with new technology to produce exquisite vegan fabrics that don’t bleed.
For more information on fur-free fashion, please visit PETA.org.uk.