Newcastle Christmas Event Under Fire for Cruel Plans to Feature Live Reindeer
For Immediate Release:
24 November 2016
Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]
NEWCASTLE CHRISTMAS EVENT UNDER FIRE FOR CRUEL PLANS TO FEATURE LIVE REINDEER
PETA Calls On Discovery Museum to Keep Live Animals out of Holiday Festivities
Newcastle – This morning, PETA Campaigner Assistant Sonul Badiani-Hamment sent a letter to the director of Tyne & Wear Archives & Museums, which manages the Discovery Museum, encouraging him to cancel plans to use live reindeer in scheduled Christmas-themed events.
In the letter, PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – notes that a busy attraction such as Newcastle’s Discovery Museum, filled with visitors and excited children, is an entirely unsuitable environment for reindeer. These beautiful animals belong in the Arctic and subarctic regions of the world. When used as holiday “props”, they’re denied the opportunity to engage in natural behaviour or roam freely over vast open ranges as they would in their native circumpolar habitat.
“Using live animals in these sorts of events sends a damaging message to young people that animals are little more than living props”, Badiani-Hamment says. “There are many other ways that the people of Newcastle could celebrate the holidays that would be far more in keeping with the Christmas spirit than treating scared animals like decorations.”
Badiani-Hamment’s letter is available upon request. For more information, please visit PETA.org.uk.