No More Butterflies in UNDERCOVER’s Designs Following Push From PETA US

London – After Jun Takahashi sent terrarium dresses that included live captive butterflies down the runway at Paris Fashion Week, PETA US urged the founder and creative director of UNDERCOVER never to do so again – and he kindly agreed, writing in a heartfelt letter to the group that he regrets trapping butterflies who can “fly freely in the sky” and promising “never to use butterflies or living animals in my creations”. In thanks, the group is sending the designer a box of vegan chocolates.

In his note, Takahashi writes that he had concerns about featuring live butterflies in the collection, but he was driven to do so because of the significance that they hold for him: at his grandmother’s funeral, he was visited by a white butterfly, and since then, butterflies have frequently flown to him and given him comfort. But he writes that he knew in his heart that displaying them on dresses was a mistake – and he ended his sincere apology by expressing hope that butterflies will still come to his side again in nature.

“Butterflies are fragile animals who belong in nature, not on the runway,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA commends Jun Takahashi’s promise and urges all designers to leave animals out of their collections.”

Butterflies used for public displays are either wild-caught or captive-bred. They are typically shipped long distances, and many are crushed or die from exposure before they even reach their destination. If they’re turned loose or escape, they often struggle to find food sources and rarely survive.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]