No More ‘Winging’ It! PETA Launches New Vegan Fried Chicken Guide

No More ‘Winging’ It! PETA Launches New Vegan Fried Chicken Guide

As Vegan Eating Skyrockets, Free Online Resource Will Help Takeaways Serve Cruelty-Free Fare

London – As interest in vegan eating is at an all-time high – and the takeaway market is booming because of the pandemic – PETA is helping chicken shops to meet the demand for plant-based meats with its new “Guide to Vegan Fried Chicken for Takeaway Businesses“, available here.

The free, in-depth digital magazine highlights the top vegan food brands, including THIS, Oumph!, and Quorn, along with the popular vegan chicken options offered at KFC, Nando’s, and Pizza Hut. It also features information about the rapidly growing vegan food market, noting that 65% of Britons now opt for vegan meat and that less than half of Generation Z describe themselves as meat-eaters.

“It’s never been easier for chicken shops to spare gentle birds the abattoir knife by adding vegan options to their menus,” says PETA Director of Vegan Corporate Projects Dawn Carr. “PETA’s new resource will help takeaways cash in on the booming demand for plant-based meats with delicious vegan wings, burgers, nuggets, and so much more.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that chickens are smart, social, and sensitive animals who love their families and value their own lives. Those raised for their flesh on factory farms are bred to grow so large that their legs often collapse under their own body weight. At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in defeathering tanks – sometimes while still conscious.

In addition to saving the lives of nearly 200 animals each year, we can each help reduce the risk of future zoonotic pandemics by eating healthy and humane vegan food. Numerous influenza viruses originated on chicken and pig farms, where animals endure close confinement and are made to live in their own waste. These farms are every bit as filthy as China’s wet markets, creating a perfect breeding ground for deadly pathogens to emerge.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]