Norfolk’s Richard Cole and Tofurei Win Big in PETA’s First-Ever Farming Awards

Norfolk’s Richard Cole and Tofurei Win Big in PETA’s First-Ever Farming Awards

Norfolk – To promote arable and horticultural farmers at the forefront of ethical farming in the UK, PETA has launched its first-ever Farming Awards. Picking up one of the awards is Norwich business Tofurei and farmer Richard Cole for their tofu made from soya beans grown in the UK. Tofurei’s vegan cafe in Norwich offers mouth-watering delights that are entirely plant-based.

Other winners include a former dairy and beef farmer (Northwood Farm) who relocated all his cows to a sanctuary and switched to growing beans and grains, mushroom growers IC Mushrooms, seaweed farm SHORE, and Scilly Organics, which provides fresh vegetable boxes. For the full list of winners, click here.

More images are available here.

“From scrumptious soya sausages to delicious tofu cheesecakes, Richard Cole and Tofurei are showing excellence in their field,” says PETA Director of Vegan Corporate Projects Dawn Carr. “PETA is delighted to recognise these sowers of compassion and encourages all farmers to grow plants and leave behind the heartbreak and violence of raising animals for food.”

Farming animals for food is a sad business. In today’s meat, egg, dairy, and fishing industries, piglets’ tails may be docked without painkillers, chickens’ throats are cut while they’re still conscious, cows are forcibly separated from their beloved calves, and fish are cut open while they’re still alive.

Farmers who switch to growing vegetables, grains, pulses, and fruits not only reduce animal suffering but also help the planet: animal agriculture is a leading cause of environmental destruction, as it requires massive amounts of land, food, energy, and water while emitting huge quantities of greenhouse gases. Researchers at the University of Oxford recently determined that current agricultural systems make it impossible to meet climate commitments even if all other sources of greenhouse gas emissions were eliminated.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – released a video last year celebrating crop farmers across the country.

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Jennifer White +44 (0) 20 7837 6327; [email protected]