Bans Angora Wool After Talks With PETA

For Immediate Release:
16 May 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


Online Retail Giant Will Require 5,000+ Partners to Be Angora-Free

London – After learning from PETA that live rabbits’ fur is ripped out on angora farms, online retailer has agreed to ban angora wool from its website, which is home to more than 5,000 creative businesses.

The company joins ASOS, H&M, Primark, Zara, and Topshop in banning items made from angora wool.

“Today’s compassionate shoppers want nothing to do with an industry that imprisons gentle rabbits and tears the fur from their delicate skin”, says PETA Director Elisa Allen. “PETA encourages retailers to join and the many other top brands that are meeting the tremendous demand for stylish, cruelty-free clothing, accessories, and home furnishings.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – has revealed that some rabbits used for angora scream in pain as their fur is ripped out, while others are cut or shorn and invariably wounded by the sharp tools as they struggle desperately to escape. In addition, the angora industry condemns these intelligent, social animals to years of isolation in small, filthy wire cages.

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