It’s Official! Going Vegan Can Boost A Man’s Tinder Matches

For Immediate Release:

10 February 2017


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Experiment Reveals That Virile Vegan Is Twice as Appealing as Meaty Man

London – Just in time for Valentine’s Day, PETA has conducted an experiment on Tinder to discover who gets more right (positive) swipes: vegans or meat-eaters. The animal rights organisation created two profiles featuring photos of the same volunteer – except that one account clearly belonged to a vegan and the other to a meat-eater – and found that the “vegan” got almost twice as many matches as the “meat-eater”.

Images are available here, here, here, and here. More are available upon request.

“The results come as no surprise. After all, compassion is one of the most attractive qualities a man can have”, says PETA Director Elisa Allen. “Valentine’s Day is the perfect time to go vegan and help animals, the environment, and maybe your love life, too!”

In addition to sparing countless animals daily suffering and a terrifying death in today’s industrialised meat, egg, and dairy industries, vegans are less likely to suffer from heart disease, strokes, diabetes, cancer, and obesity than meat-eaters are. Plant-based meals are greener, too, because the meat industry is a major producer of the greenhouse-gas emissions that contribute to climate change.

PETA – whose motto reads, in part, that “animals are not ours to eat” – offers a free vegan starter kit on its website, which contains recipes, tips on dining out, and more.

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