Oktoberfest ‘Beer Beats Milk’ Ad Banned in Plymouth

Oktoberfest ‘Beer Beats Milk’ Ad Banned in Plymouth

Plymouth – “Beer Is Healthier Than Milk. No Pus, No Fat, No Cruelty. Dump Dairy!” this is the message People for the Ethical Treatment of Animals (PETA) tried to place on a billboard next to Plymouth’s upcoming Oktoberfest event. But the advert was rejected on the grounds that it could “lead people to adopt styles of drinking that are unwise”.

The advert, aimed at the city’s Oktoberfest event attendees (who will be 18 or older), sought to remind partygoers that moderate beer consumption can protect against heart disease and osteoporosis – unlike milk.

“While beer isn’t exactly healthy, studies have shown that beer is healthier than cow’s milk,” says PETA Vice President of Programmes Elisa Allen. “Drinking beer is also better for the environment – because grains don’t belch methane – and drinking it, rather than milk, raises a glass to cows, who endure miserable lives on factory farms.”

There is evidence that dairy contributes to osteoporosis by depleting bone mass, whereas more than 100 prospective studies show that moderate alcohol consumption is associated with a lower risk of stroke caused by clotting as well as death from cardiovascular causes. Choosing beer over milk also spares gentle animals considerable suffering, as cows in the dairy industry are artificially inseminated and then sent to slaughter when their bodies give out.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” – opposes speciesism, a human-supremacist worldview. The group offers a free vegan starter kit. For more information, please visit PETA.org.uk or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]