The Oven Mitts Are Off: The ‘Great Vegan Bake-Off’ is in

For Immediate Release:

25 August 2016

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Launches Third Annual Competition to Find Best Cruelty-Free Confectionery

London – Since 2014, contestants in PETA’s Great Vegan Bake-Off have been on a roll with one scrumptious submission after another – and now the annual competition is launching for a third time in search of this year’s sweet successor. PETA is inviting bakers to rise to the occasion by sharing their favourite cruelty-free creation here. Twelve finalists will have their recipes featured by PETA, and the winner will be crowned the Great Vegan Bake-Off Champion for 2016. For a tasty tease, view last year’s finalists here.

“Whether whipping up a treat that’s fudgy or fluffy, crumbly or creamy, the best bakers are light-years ahead of using eggs and dairy foods”, says PETA Director Elisa Allen. “PETA’s Great Vegan Bake-Off has shown year after year that baking yummy treats without using any animal-based foods is a piece of cake!”

In addition to saving many animals every year from daily suffering and a terrifying death, ditching dairy foods and eggs reduces one’s risk of suffering from the UK’s top killers, including heart disease, strokes, diabetes, obesity, and cancer. Going vegan also helps the environment, since animal agriculture is one of the biggest contributors to climate change. These are just some of the reasons why millions of British people – including 20 per cent of 16- to 24-year-olds, according to the research firm Mintel – have chosen to ditch animal-derived foods.

Contestants in the Great Vegan Bake-Off must submit their recipes via this entry form before 22 September at 5 pm. For the full contest details, please visit