Pamela Anderson and Ashoka Paris Launch Apple Leather Bags – And You Could Win One

Pamela Anderson and Ashoka Paris Launch Apple Leather Bags – And You Could Win One

PETA Will Hold a Giveaway to Celebrate the Stylish Vegan Collection

London – To help meet the soaring demand for cruelty-free accessories, actor and PETA US honorary director Pamela Anderson has teamed up with Ashoka Paris, a “PETA-Approved Vegan” brand, to launch a cruelty-free collection of handbags made from apple leather, a revolutionary material crafted from fruit waste. The bags are available in black, nude, terracotta, and red and feature brushed, golden clasps and a pop art–style lining, which is made from recycled plastic bottles and carries a motif of Pamela’s stylised lips as well as her slogan “RÉSISTE!”.

To mark the release of the collection, PETA UK will hold a giveaway on its website for the opportunity to win a free Pamela Shopping Bag.

Photo is also available here.

“This innovative collection is a testament to how easy it is to choose on-trend accessories without harming animals,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is delighted to help celebrate this iconic partnership, and we’re eager to see these chic bags get snapped up by kind consumers.”

Over 1 billion animals are killed for leather every year. Exposés by PETA entities have revealed that cows endure castration, branding, and tail-docking, all without painkillers. At abattoirs, their legs are bound and their throats are slit with dull knives; some are even skinned while still conscious. In addition to sparing animals immense suffering and a violent death, vegan leather has a smaller carbon footprint than animal-derived materials, as animal agriculture – which includes the leather industry – is one of the leading contributors to the climate catastrophe.

A portion of the sales of the new collection will go to the Pamela Anderson Foundation. Ashoka Paris donates a percentage of its profits to animal rights organisations.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]