Pamela Anderson Heats Up Valentine’s Day With New ‘Vegans Make Better Lovers’ Campaign

Pamela Anderson Heats Up Valentine’s Day With New ‘Vegans Make Better Lovers’ Campaign

London – Known for her huge heart for animals, Baywatch icon and PETA US honorary director Pamela Anderson stars in a new Valentine’s Day campaign for PETA US, which points out that the sexiest quality of all is compassion.

To mark the campaign’s launch, the ad is on display on a giant 315-square-metre corner wrap billboard in New York’s Times Square.

“I believe that having a big heart is the sexiest thing in the world,” says Pamela, “And a whopping 67% of people report a boost in bedroom performance after going vegan.”

Researchers have found that vegans are more empathetic than meat-eaters are. That may be why vegans are a more enticing romantic prospect – and why more people than ever are choosing to go vegan and spare the lives of nearly 200 animals a year, including cows on dairy farms, whose calves are taken away from them shortly after birth so that their milk can be sold for human consumption instead and who are ultimately slaughtered.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA’s website or follow the group on Facebook, Twitter, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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