Paul Mccartney To Send His Meat Industry Exposé To The Moon
For Immediate Release:
8 December 2014
Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]
Rocker Contributes to Crowd-Funded Lunar Mission to Shock Future Generations With Evidence of Today’s Cruelty to Animals
London – When news hit that a new crowd-funding project by British scientists will send thousands of digital time capsules to the moon in 2025, Paul McCartney stepped up to reserve a £60 “memory box”, in which images of 21st century cruelty to animals will be preserved as a reminder and a warning for years to come. The box will include “Glass Walls”, PETA’s groundbreaking meat industry exposé narrated by the former Beatle which derives its name from his famous quote: “If slaughterhouses had glass walls, everyone would be vegetarian”.
“PETA has no doubt that future generations will look back on the slaughter of animals for food with the same astonishment and horror that we feel when confronted with images of human slavery”, says PETA Director Mimi Bekhechi. “Paul’s contribution to the lunar time capsule ensures that we never forget what animals have endured at human hands and have hope for a vegan future.”
As PETA, whose motto reads, in part, that “animals are not ours to eat” reveals in its exposé, chickens and turkeys are crowded into filthy sheds by the tens of thousands and forced to live in their own excrement, pigs have their throats cut while they’re still conscious, fish suffocate or are crushed to death on the decks of fishing boats, and calves are taken away from their mothers within hours of birth. Animal agriculture also has a devastating impact on the planet. It’s a leading cause of water consumption, pollution, land degradation and the greenhouse-gas emissions that cause climate change. The United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change.