PETA Calls On ‘Great British Bake-Off’ to Go Vegan

PETA Calls On ‘Great British Bake-Off’ to Go Vegan

London – As interest in vegan eating soars and the egg- and dairy-free bakery market is projected to grow exponentially, PETA has sent a letter to Love Productions’ creative director, Richard McKerrow, urging him to serve up a piping-hot all-vegan season of The Great British Bake-Off.

The show held a Vegan Week in 2020, and 2021’s edition featured a vegan contestant, but it is still encouraging contestants to use animal-derived ingredients including eggs, milk, gelatine, and honey in their creations. Making the show entirely vegan would make it more eco-conscious: the United Nations has said that a global shift to a plant-based diet is essential to combatting the worst effects of the climate catastrophe.

“It’s as easy as (vegan) pie to swap eggs for aquafaba, honey for maple syrup, and cows’ milk for oat milk, and it would be an opportunity for bakers to get creative,” says PETA Vice President of Programmes Elisa Allen. “PETA is encouraging The Great British Bake-Off to treat fans to a sweet, cruelty-free, and planet-friendly new season.”

Not only are vegan bakes free from saturated animal fat and cholesterol, they also spare animals immense suffering: in the dairy industry, calves are torn away from their mothers shortly after birth, and in the egg industry, parts of chickens’ beaks are cut off with a hot blade when they’re just a few days old. At the end of their short, miserable lives, the animals endure a horrific journey to the abattoir.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]