PETA Europe Launches ‘Bloody Burberry’ Anti-Fur Campaign With Protest At Regent Street Store

Display Window Demonstration by ‘Human Mannequins’ Ends in Arrests

For Immediate Release:
16 November 2006

Karen Chisholm +44 2073579229, ext 229

London – Five PETA Europe members – wearing fur garments drenched in fake blood and holding signs reading, “Death for Sale” – occupied the foyer windows of Burberry on Regent Street earlier today, smearing fake blood across all the windows in protest of the company’s continued use of fur. Two of the activists chained themselves to the inside of the windows and had to be cut out by the police. All five PETA Europe members were arrested. The action marks the launch of PETA Europe’s “Bloody Burberry” campaign in Europe.

The campaign comes after PETA US met with Burberry executives and showed company representatives shocking video footage from an undercover investigation revealing how animals killed for fur are skinned alive while they are still conscious, yet Burberry continues to support the violent fur industry. PETA US is embarking on a similar campaign against Burberry in cities throughout North America.

On European and American fur farms, animals spend their entire lives confined to tiny, filthy cages, where they go mad before they are killed by poisoning, gassing, electrocution or neck-breaking. Undercover video footage taken at fur farms in China, now the world’s leading producer of fur, shows animals whose heads were smashed on the ground but who remained conscious – blinking and panting – as they were skinned alive.

“By using fur, Burberry is supporting one of the most hideous industries on the planet”, says PETA Europe Campaign Coordinator Yvonne Taylor. “You’d think that in 150 years, Burberry would have realised that cruelty is never in fashion.”

In addition to colourful protests, PETA US and PETA Europe are famous for their iconic “Rather Go Naked Than Wear Fur” advertisements featuring Pamela Anderson, Kim Basinger, Christy Turlington, Marcus Schenkenberg and Tommy Lee. Other celebrities featured in PETA US and PETA Europe’s ads against fur include Charlize Theron, P!nk, Anna Nicole Smith and Sadie Frost.

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