PETA Hits House of Fraser With Floating ‘Drop Fur’ Banner

PETA Hits House of Fraser With Floating ‘Drop Fur’ Banner

Balloons Carry Group’s Message That Retailer Must Reinstate No-Fur Pledge to New Heights

London – As temperatures drop and shoppers look to invest in warm, stylish designs, PETA supporters entered House of Fraser’s flagship Oxford Circus store and unleashed a bunch of helium balloons that carried a banner proclaiming, “House of Fraser: Drop Fur.”

A photo is available here, and video footage is available hereThis was the latest action in PETA’s campaign calling on the company to reinstate the no-fur policy it proudly maintained for years before it began to sell fur again late last year.

“The fur on House of Fraser’s racks belongs to the animals it was stolen from,” says PETA Campaigns Manager Kate Werner. “PETA will keep pulling out all the stops until the department-store chain reinstates the fur ban it shamefully reversed last year.”

PETA exposés have revealed that animals killed for their fur spend their entire lives confined to filthy cages before finally being beaten, electrocuted, or gassed to death – or even skinned alive. Ninety-five percent of British people refuse to wear animal fur, and even Her Majesty the Queen has gone fur-free. Department stores such as Liberty and Selfridges have no-fur policies in place, and PETA is calling on House of Fraser to follow suit, especially after COVID-19 swept through fur farms in Europe and North America, prompting the Dutch, French, and Polish governments to announce the imminent closure of such facilities.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected].