PETA to Launch Fashion-Forward Veggie-Printed Abayas

For Immediate Release:

13 October 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Cruelty-Free Garments Will Help Many Muslim Women Wear Their Vegan Hearts on Their Sleeves

London – As the fashion industry embraces stylish, on-trend clothing for Muslim women, PETA is tossing its hat into the ring with the forthcoming launch of cruelty-free abayas printed with a fun  .

“We’ve had numerous requests for fashionable, sophisticated abayas that promote humane vegan eating”, says PETA Director of International Programmes Mimi Bekhechi. “PETA has sold pro-vegan T-shirts for years, and now we’ll be able to offer many of our Muslim supporters the same opportunity to express their compassion for animals.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that vegans are less likely than meat-eaters to suffer from heart disease, strokes, diabetes, cancer, and obesity. What’s more, every person who goes vegan spares numerous animals daily suffering and a terrifying death in the meat, egg, and dairy industries. Vegan meals are greener, too, as animal agriculture is a leading contributor of the greenhouse-gas emissions that cause climate change.

For all these reasons, millions of Brits of all faiths – including 20 per cent of 16- to 24-year-olds, according to the research group Mintel – are embracing meat-free meals.

For more information, please visit