PETA Launches ‘Europe’S Sexiest Vegetarian’ Contest For 2011

For Immediate Release:
13 July 2011

Sandra Smiley +44 (0)207 357 9229, ext 229; [email protected]

London – What do Jay McGuiness and Eliza Doolittle have in common? They are the reigning king and queen of PETA’s wildly popular Sexiest Vegetarian Celebrity contest. But it’s not just famous folk making vegetarianism look so good. People all over the world are making the compassionate choice to leave meat off their plates. That’s why PETA is once again running a contest for cuties other than the rich and famous – Europe’s Sexiest Vegetarian contest.

“Vegans and vegetarians care about animals and the future of our planet, and they feel better and look better – and that makes them sexier”, says PETA’s Abi Izzard. “After all, who wouldn’t want to cuddle with someone who radiates both passion and compassion?”

Why are more people going vegetarian? For one thing, vegetarians are, on average, fitter and trimmer than meat-eaters are, so the best thing that people can do to be buff and beautiful is to dump meat from their diets. Also, the consumption of meat and other animal products has been conclusively linked to heart disease, diabetes and cancer. Going vegetarian is good for the planet as well: a recent UN study concluded that a global shift towards a vegetarian diet is required to reduce the worst effects of climate change. And, of course, meat is murder on animals.

Entrants must reside in Europe, be vegan or vegetarian and be at least 18 years old. After the entry round ends on 12 August, PETA staff will choose eight male and eight female finalists. The finalists’ photos and bios will be posted on PETA’s website. People can vote for their favourite contestants before PETA chooses two winners – one male and one female – based on their popularity with voters, their commitment to the animal cause, and of course, how hot they are! Winners will be notified and their names announced on 24 September. Each will win a bundle of prizes from some of the UK’s ethical companies, such as the Faux Throw Company, Vintage Roots, The Redwood Wholefood Company, Bulldog and Bourgeois Bohème.