PETA Offers to Show Fife Residents the Benefits of Going Vegan with Eye-Catching Ads


For Immediate Release:

29 September 2015


Sascha Camilli 02078376327, ext 235; [email protected]


‘Keep the Environment Clean by Binning Meat’, Says Group

Fife – People for the Ethical Treatment of Animals (PETA) has sent a letter to Fife Council Chief Executive Steve Grimmond asking for permission to place ads on the sides of area rubbish lorries that remind people that eating meat is bad for the planet. The ads feature a “meaty” Earth next to the words “Go Green: Bin Meat” (see a mock-up of the artwork here).

PETA’s request comes in the wake of reports that a trial of monthly bin collections was upsetting residents. The trial, planned as an effort to boost Fife’s recycling rates, raised concerns about smell and scavenging animals.

“With our ads, we’re hoping to remind Fife residents that the best thing any of us can do to protect our environment is to bin the meat and opt for vegan bangers and faux-bacon butties”, says PETA Campaign Coordinator Kirsty Henderson. “The meat and dairy industries are among the biggest contributors to climate change, so the single most effective action that you can take to help the environment is to go vegan.”

In addition to doing good for the environment, Fife residents would also save animals by tossing meat. Like humans and the animals we share our homes with, chickens, fish, cows, sheep and pigs feel pain and fear, yet in the meat and dairy industries, they’re abused in ways that would be illegal if dogs or cats were the victims. Chickens and turkeys often have their throats cut while they’re still conscious, and piglets have their tails and the tips of their teeth cut off without being given any painkillers.

PETA’s letter is available here. For more information, please visit