PETA Recognises Aylesbury Man For International Volunteer Day

For Immediate Release:

3 December 2012



Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

Aylesbury – Aylesbury College graduate Robert Crussell believes that animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way – which delights PETA because it’s the animal rights organisation’s founding principle. And Crussell doesn’t just espouse his beliefs – he acts on them, publicly and often. That’s why – just in time for International Volunteer Day, 5 December – Crussell has received the Volunteerism Award from PETA.

“Robert is a model of what an activist for positive social change should be: determined, knowledgeable, tireless and compassionate”, says PETA Special Projects Coordinator Abi Izzard. “Most importantly, he’s an inspiration to others to become involved in the worldwide struggle for justice for animals.”

The following are just some of PETA’s headline-grabbing campaigns – at home and abroad – that have benefited from Crussell’s volunteerism in 2012 alone:

  • UNIQLO Demonstration, London: We protested against UNIQLO’s continued use of wool from Australian sheep who are mutilated as lambs in a painful procedure, during which large chunks of skin and flesh are cut from the animals’ backsides. After eight months of international campaigns, UNIQLO – part of Fast Retailing, the fifth-largest retailer in the world – agreed to phase out the use of wool from sheep who have been mulesed.
  • Paul McCartney Birthday Card Photo, Abbey Road, London: This was part of a tribute to the former Beatle, who has promoted a compassionate vegetarian diet for decades and who famously remarked, “If slaughterhouses had glass walls, everyone would be vegetarian”.
  • Running of the Bulls, Bullfighting Protest, Pamplona, Spain: This spirited protest encouraged British tourists not to partake in the cruel Running of the Bulls in Pamplona. Prior to each run, electric prods and sharp sticks are used to rile the scared and confused bulls. They are then goaded down streets and beaten, only to end up in the bullring, where they are repeatedly stabbed with daggers and eventually the matador’s sword.
  • “Go for the Gold – Go Vegan” Demonstration, London: This was held during the Olympic Games to let the athletes and others know that the best thing that we can do for animals, the planet and our own health is to go vegan.
  • Numerous Actions Outside Fortnum & Mason, London: These were held to let shoppers know that unlike other department stores and supermarkets, Fortnum & Mason continues to support the hideous force-feeding of ducks and geese by selling foie gras, a product so vile that it’s illegal to produce in the UK.

Crussell has received this framed certificate. For more information, please visit