PETA Stages Naked Die-In Front of Canada Goose Store

For Immediate Release:

1 March 2019

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Dramatic Protest Pressures Company to Ditch Cruelly Obtained Fur

London – Today, in advance of World Wildlife Day (3 March), PETA supporters lay nearly naked and “bloody” on a pile of “Canada Goose coats” outside the retailer’s European flagship store. One protester’s leg was caught in a giant “steel trap”, and others held signs proclaiming, “Canada Goose Kills.”

The images are available here, here, here, and here.

“Trapped coyotes endure a prolonged, painful death, all so that the fur on their backs can be torn off and sold as trim for Canada Goose’s cruelly produced coats,” says PETA Director Elisa Allen. “PETA is calling on kind people to reject cruelty to animals by refusing to give a single penny to Canada Goose.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – rejects speciesism, a supremacist view of the world. Coyotes caught in bone-crushing traps can endure horrific injuries and languish for days before eventually dying of dehydration, starvation, or blood loss. Some are so desperate to escape that they attempt to chew through their own limbs. In addition, birds used for the down stuffed into Canada Goose’s outerwear may spend their lives inside crowded, filthy sheds until their throats are slit.

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