PETA Takes On London’s Chicken Shops With Provocative Plea: ‘I’m ME, Not Meat’

PETA Takes On London’s Chicken Shops With Provocative Plea: ‘I’m ME, Not Meat’

Tooting, London – This week, PETA shook up Mitcham high street by rolling out an unmissable sky-high message directly above a chicken shop, urging passers-by to “see the individual” behind each chicken meal and opt for animal-free fare instead. Additional messages will take over similar spots around London, which has more than 8,000 chicken shops that serve up millions of chicken parts each year.

High-resolution images of the billboard are available here.

“PETA is asking everyone to see the individual behind every meal of chicken flesh,” says PETA Vice President Elisa Allen. “Chickens are wonderful, gentle animals – and we can all help these sensitive birds by keeping them off our plates and choosing vegan meals instead.”

PETA notes that chickens raised for meat spend their entire lives crammed into windowless sheds with up to 50,000 other birds, living amid their own waste. Bred to grow unnaturally fast and fed a mix of high-protein feed and antibiotics, these birds develop such a large upper body that they can barely support their own weight. At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in defeathering tanks – sometimes while still conscious.

In order to help businesses meet consumer demand for cruelty-free cuisine, PETA recently released its “Guide to Vegan Fried Chicken for Takeaway Businesses”, a free, in-depth digital magazine designed to help takeaway owners add winning animal-friendly, sustainable options. The guide highlights top brands offering vegan chicken, including THIS, Oumph!, and Quorn, along with the popular options offered at KFC, Nando’s, and Burger King.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]