PETA Takes On South Wales’ Obesity Crisis With “Lose The Blubber” Billboard

For Immediate Release:

27 November 2012



Ben Williamson +44 (0)20 7837 6327, ext 229; [email protected]

Swansea – Prompted by reports that fire crews in South Wales have been called out more often than in any other part of the country to rescue people who were too fat to move, PETA has placed a patriotic red-and-green “Wales: Lose the Blubber. Go Vegan!” billboard at a busy Swansea intersection in the hope of encouraging the hefty Welsh to slim down by dumping unhealthy animal products from their diets. The billboard is located at the intersection of Oxford Street and Dillwyn Street.

According to reports, South Wales Fire and Rescue Service had to be called out more than 200 times in the last five years to assist severely obese people. More than half of Welsh adults (57 per cent) are now classed as overweight, according to the last Welsh Health Survey.

“Obesity is a community issue, and PETA’s billboard is a light-hearted way of putting forth a life-saving message: that going vegan is one of the most effective ways to lose weight and keep it off for good”, says PETA UK Associate Director Mimi Bekhechi. “Vegans are, on average, 10 to 20 pounds lighter than meat-eaters are – and since they’re not contributing to animal suffering, their consciences are lighter, too!”

Meat, eggs and dairy products contain no fibre and are loaded with artery-clogging saturated fat and cholesterol. In addition to obesity, eating animal-derived foods has been linked to heart disease, strokes, diabetes and cancer. Also, each vegan can save many animals from immense suffering on factory farms, in abattoirs and on the decks of fishing boats.

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