PETA US Welcomes Hair Removal Brand sunny to Cruelty-Free List

PETA US Welcomes Hair Removal Brand sunny to Cruelty-Free List

London – Hair removal company sunny is adding its name to the PETA US Global Beauty Without Bunnies programme, which lists companies and brands that do not test ingredients or products on animals anywhere in the world. The programme features over 5,600 brands worldwide.

“sunny offers consumers the opportunity to take a stand against cruel tests that needlessly hurt animals,” says PETA Vice President of International Programmes Mimi Bekhechi. “By joining Beauty Without Bunnies, the brand sends a clear message: the future of cosmetics is cruelty-free.”

“We might be all about fuss-free hair removal, but we care about the important things, which is why we’re proud to be certified cruelty-free. It’s something incredibly important to us and to everyone who buys our product,” says Olivia Hughes, Senior Communications Manager for sunny .

sunny will also support PETA’s European Citizens’ Initiative, which calls on the EU to maintain its bans on selling animal-tested cosmetics. Recently, the ban has come under threat because of new requirements for unnecessary animal tests for ingredients that have been safely used for years.

PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]