PETA Wins at Cannes With Dark Children’s TV Spot
Shocking Sing-Along Starring Jessie Cave Takes Home Silver From Lions Festival
London – A catchy yet gruesome PETA video starring Harry Potter actor, comedian, and vegan Jessie Cave has won a Silver Film Lions Award at the Cannes Lions International Festival of Creativity. Created in collaboration with creative agency House 337, the musical short, reminiscent of children’s TV shows of the ’80s and ’90s, casts Cave as an unsuspecting millennial anticipating a typical cheery sing-along with a group of animal puppets when she visits Red River Farm.
But in the dark spot, Cave becomes increasingly disturbed by the animals’ tales of rough shearing, painful plucking, and other forms of cruelty they endure when used for clothing.
“Part entertainment, part education, the spot reminds shoppers of all generations that animals don’t want to be bludgeoned, punched, plucked, skinned, or killed so that their body parts can be made into a stiletto or a sweater,” says PETA Vice President of Programmes Elisa Allen. “It’s easier than ever to find vegan clothing and accessories that didn’t harm a hair on an animal’s head.”
More than 1 billion animals are killed worldwide for the leather trade every single year, from cows and calves to lambs, goats, and pigs – and even dogs and cats. Snakes are typically nailed to trees before being skinned alive, and sheep raised for wool are routinely mutilated, abused, and eventually killed. Birds’ feathers may be ripped out of their sensitive skin by the fistful, and sheep are often punched and stamped on during the shearing process.
PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview.
Lucy Watson +44 (0) 20 7837 6327; [email protected]