PETA’s ‘Bear’ in Windsor to Urge MoD to ‘Quick-March Faux-Fur Caps Into Service !’

PETA’s ‘Bear’ in Windsor to Urge MoD to ‘Quick-March Faux-Fur Caps Into Service !’

Windsor – PETA’s “bear” descended on Windsor Castle today during the Changing of the Guard, carrying a sign reading, “MoD: Quick-March Faux-Fur Caps Into Service!” The action follows the unveiling of the world’s first faux bear fur – created by PETA and luxury faux furrier ECOPEL – which looks and functions exactly like the bearskin used to make the Queen’s Guard’s caps.

Photo by Mark Kerrison

The images are also available here.

“There is no excuse for the Ministry of Defence to continue funding the slaughter of black bears when a humane alternative exists,” says PETA Senior Campaigns Manager Kate Werner. “Now that PETA has created a faux bear fur that is indistinguishable from the real thing and has passed the MoD’s tests – it would be unconscionable not to make the change.”

PETA notes that it takes the skin of at least one bear to make a single cap. Some bears are shot several times before they die, and some escape only to bleed to death. When mother bears are killed, their cubs are left to starve.

A Freedom of Information request revealed that in the past seven years alone, the Ministry of Defence (MoD) spent more than £1 million of taxpayers’ money on 891 bearskin caps – which are ornamental and serve no military purpose. ECOPEL has offered to provide the MoD with faux bear fur free of charge until 2030, meaning the switch would also save money.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 (0) 20 7923 6244; [email protected]