PETA’s ‘Guide to Introducing Vegan Options’ Released

For Immediate Release:
18 February 2019

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


New Resource Will Help Restaurants Meet Booming Demand

London – Because interest in vegan eating is skyrocketing in the UK, more and more restaurants are scrambling to introduce animal-free options. With decades of experience in this field, People for the Ethical Treatment of Animals (PETA) has launched a new ” to help restaurants, pubs, caterers, and other food-industry insiders expand their vegan repertoires.

The manual addresses the ins and outs of vegan eating in digestible sections with titles such as “Why Offer Vegan Options?”, “Quick Switches for Menu Favourites”, and “Hidden Ingredients”. It offers creative suggestions for “veganising” traditional dishes, including a satisfying “fish” and chips made with battered tofu or even banana blossoms, and for using high-quality, animal-friendly substitutes like egg-free mayonnaise, vegan cheese and yogurt, and oat, almond, or soya milk. The guide also highlights some of the best vegan options already on offer, including PizzaExpress’ pulled-jackfruit pizza and Wagamama’s Vegatsu curry.

“Huge numbers of Brits are seeking plant-based foods, and offering tasty, innovative vegan dishes is the easiest way for restaurants to cash in,” says PETA Director of Vegan Corporate Projects Dawn Carr. “There are plant-based versions of nearly every animal-derived food, so it’s time to look beyond houmous and sorbet. From helpful tips to inspiring ideas, PETA’s guide will help those in the food industry put their best animal-friendly foot forward.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that in addition to sparing the lives of nearly 200 animals every year, each person who goes vegan also reduces his or her own risk of suffering from heart disease, diabetes, strokes, cancer, and numerous other health concerns. Vegans also have significantly lower carbon footprints than meat-eaters do, as animal agriculture is a major producer of the greenhouse-gas emissions that cause climate change.

PETA’s “Guide to Introducing Vegan Options” is available  . For more information, please visit