Photos: Blackpool’s Meaty Mentality Prompts ‘Veganuary’ Push From PETA ‘Lettuce Lady’

Photos: Blackpool’s Meaty Mentality Prompts ‘Veganuary’ Push From PETA ‘Lettuce Lady’

Blackpool – Today, since Blackpool was just revealed to be one of the least vegan cities in the UK, a PETA “Lettuce Lady” dressed in an animal- and climate-friendly outfit made entirely of leafy greens greeted passers-by opposite Blackpool Tower encouraging everyone to go vegan for “Veganuary” and beyond.

Images are also available here.

“Today, supermarkets and restaurants have heaps of delicious vegan options, meaning it’s never been easier to choose kindness over cruelty,” says PETA Senior Campaigns Manager Kate Werner. “PETA encourages everyone to turn over a new leaf by going vegan in 2024 to benefit animals, the planet, and their own health.”

Veganuary is an annual global campaign that promotes going vegan for the month of January to help animals, slash greenhouse gas emissions, and improve one’s personal health. Those who continue to eat vegan all year can expect to spare nearly 200 animals a miserable life and a terrifying death.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit on its website.


Jennifer White: +44 (0) 20 7837 6327; [email protected]