Photos: Eating Fish Is Like Eating a Cat, PETA Tells Locals

Photos: Eating Fish Is Like Eating a Cat, PETA Tells Locals

Grimsby – The centre of the UK’s “seafood” processing industry is catching some heat from PETA with a new lenticular billboard – showing a smiling fishmonger holding a limp fish from one angle and a dead cat from another – urging locals to see fish as intelligent, sensitive individuals and opt for vegan fare instead.

The artwork is on display next to one of Grimsby and Cleethorpe’s many fish and chip shops, where the group hopes it will provide food for thought for those passing .

PETA’s billboard is located at 145 Grimsby Road, Cleethorpes DN35 7DG. High-resolution images of the advert are available here, and video footage is available here. Please credit Gary Stafford Photography.

“Fish are animals with feelings who can experience pain just as much as our animal companions can, yet fishers haul them out of the ocean, causing them to suffocate, and gut them while they’re still conscious,” says PETA Vice President of Programmes Elisa Allen. “Everyone deserves protection from abuse, and PETA is reminding Grimbarians that sea animals all have a will to live and don’t want to die for human dinners.”

PETA points out that fish share knowledge and have long memories as well as cultural traditions. Some woo potential partners by creating intricate works of art in the sand on the ocean floor, yet more fish are killed for food each year than all other animals combined. In addition, 38 million tonnes of other aquatic animals are unintentionally caught annually as the industry aims to satisfy consumer demand.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]