Photos: Giant PETA ‘Geese’ Ruffle H&M’s Feathers at Dublin Store Grand Opening

Dublin Today, a group of PETA supporters dressed as giant geese holding signs reading, “H&M: Down Is Bloody Cruel! Drop It” and “H&M Profits From Animal Abuse!” crashed the opening of H&M’s new O’Connell Street store to urge the retailer to stop selling products made using feathers. This is the latest of PETA’s actions encouraging H&M to ditch down – and all animal-derived materials – which include a protest outside the company’s annual meeting last spring.

Footage and images are available here.

“Every down-filled item, from jackets to cushions, is stuffed with feathers that were torn from terrified birds who died in agony,” says PETA Senior Campaigns Manager Kate Werner. “PETA is calling on H&M to cut the cruelty by banning down and urges everyone to fill their wardrobes with cosy and comfortable vegan materials.”

A PETA Asia investigation into Vina Prauden – a Vietnamese company that has previously supplied down to H&M – shows ducks suffering from gaping, bloody wounds inside dirty sheds and on lots strewn with faeces and being stabbed in the neck while still conscious. Many of the birds continued to move for more than a minute after workers slashed their necks and cut off their feet. PETA entities have released nine exposés of the down industry, each one proving that filth, suffering, and violent deaths are industry norms.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X, TikTok, or Instagram.


Lucy Watson +44 (0) 20 7837 6327; [email protected]