Photos: Hair Violently Torn From ‘Goat’ Outside London Fashion Week

Photos: Hair Violently Torn From ‘Goat’ Outside London Fashion Week  

London – Today, following a new PETA Asia investigation in Mongolia that shows goats screaming in pain and terror as their hair is violently ripped out for cashmere garments, PETA supporters held a “goat combing” outside the British Fashion Council’s NEWGEN Show Space to demonstrate what happens in the industry. A “worker” pinned down a screaming and nearly nude PETA supporter dressed as a goat and “tore” her hair out with a giant silver comb, leaving her with “bloody wounds”.  

More photos are available here, and video footage can be found here 

NEWGEN is hosting several up-and-coming designers’ shows during London Fashion Week. To highlight to them that cashmere is cruel and that animal-free fashion is the future, the group displayed signs reading, “Cashmere Is Torture for Goats” and “The Future of Fashion Is Vegan”.  

PETA Asia documented that adult goats were sent to slaughter once they were no longer considered profitable and that workers hit them on the head with a hammer and slit their throats, leaving them to twitch in agony for over four minutes as they bled out. 

Furthermore, cashmere – along with wool and leather – has a significant negative impact on biodiversity. In Mongolia, there are now 3.3 million humans and 27 million goats used for cashmere. Once-lush farmlands are now dust: desertification has already claimed 80% of Mongolia’s grassland and threatens the entire nation.   

“Cashmere is hair that’s been ripped from live, tied-up goats who scream out in pain,” says PETA Senior Campaigns Manager Kate Werner. “PETA is calling on the next generation of fashion designers to reject this abusive industry and instead choose compassionate vegan textiles that are kinder to animals and the planet.” 

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, TikTok, X (formerly Twitter), or Instagram.