Photos: ‘Human Meat’ Shocks Local Shoppers on World Vegan Day

Photos: ‘Human Meat’ Shocks Local Shoppers on World Vegan Day

London – Today on World Vegan Day, PETA supporters – including musician NEO 10Y – posed as packages of “human meat” outside a Piccadilly Circus supermarket, “bloodied”, covered with cling film, and slapped with a “carbon neutral” and “free-range” label, in a push for shoppers to stock up on vegan foods. The action aims to remind the public that all animals, including humans, are made of flesh and that labels promising “humane” meat are meaningless, particularly to those who died in the abattoir.

More images are available here.

“Given that we all feel pain and fear, anyone who claims to eat ‘humane’ meat may as well eat another human,” says PETA Senior Campaigns Manager Kate Werner. “This World Vegan Day, PETA is urging everyone to ditch meat and keep the body count from stacking up.”

Disturbing footage from UK farms, including those self-described as “humane” or audited under the Red Tractor label, exposes rampant cruelty to pigs, cows, chickens, and other animals. These intelligent beings are locked in dark, dirty pens and suffer from illness and injuries resulting from abuse and mistreatment.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]