Photos: ‘I’m ME, Not MEAT’ Vegan Billboards Target Dorset Seafood Festival Visitors

Photos: ‘I’m ME, Not MEAT’ Vegan Billboards Target Dorset Seafood Festival Visitors

Weymouth – Just in time for the annual Dorset Seafood Festival, PETA has placed three giant billboard adverts at Weymouth train station showing a lobster raising a claw next to the words “I’m ME, Not MEAT. Watch ‘Seaspircacy’. Go Vegan.”

High resolution images are available here. Credit: Paul Brewer Photography

PETA is ramping up its efforts following the release of the Netflix documentary Seaspiracy, which examines the global fishing industry, challenges the notion of “sustainable” fishing, and explains how humans’ actions cause widespread environmental destruction.

“Just like humans, lobsters feel pain and fear, have unique personalities, and value their lives,” says PETA Vice President Elisa Allen. “PETA’s ads encourage passersby to spare a thought for these animals and opt for one of the many delicious vegan seafood options available today.”

Today’s fishing industry is deeply cruel and damaging to the environment, killing millions of “non-target” animals every year in addition to the intended targets of fish and shellfish, who are often crushed to death or gutted alive on the decks of fishing boats. A PETA US investigation into a crustacean abattoir revealed that live, sentient lobsters were impaled, torn apart, and decapitated – even as their legs continued to move. When boiled alive, it can take up to three minutes for lobsters and crabs to die, and they writhe in agony until they succumb.

Delicious fishless fingers, vegan scampi, and plant-based fish cakes are all readily available – and they are better for animals and the world’s oceans and offer all the taste without any of the toxins or cholesterol found in cruelly obtained fish flesh.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]