Photos: Lenten Cheese Giveaway in Salisbury … Hosted by PETA?

Photos: Lenten Cheese Giveaway in Salisbury … Hosted by PETA?

Salisbury, Hampshire – Today, ahead of Lent (14 February to 28 March), a time when many Christians choose to give something up for 40 days, PETA “cheesemongers” offered up a vegan cheese board and handed out leaflets in the centre of Salisbury – known for having the tallest cathedral spire in Britain – to encourage locals to ditch dairy during Lent and beyond. Signs reading, “Cows Never Lent Us Their Bodies. Try Vegan Cheese!” adorned the table.

Images are also available here.

“Cows are gentle, intelligent animals who, when given the chance, nurture their young and form lifelong friendships with one another – but such pleasures are denied them on dairy farms,” says PETA Senior Campaigns Manager Kate Werner. “PETA is asking Salisbury locals to show these sensitive animals compassion during Lent and beyond.”

Cows used for dairy are artificially inseminated against their will – they are raped. Workers insert an arm into the cow’s rectum and a metal rod into her vagina to deliver semen. After giving birth, the mother’s beloved calves are taken away so that the milk meant to nourish them can be used for cheese and other animal-derived foods. She will be sent to slaughter once her body is worn out by repeated pregnancies.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – offers a guide to vegan cheese and a free vegan starter kit. For more information, please visit or follow the group on Facebook, TikTok, X (formerly Twitter), or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]