Photos: Model in Stunning Schiaparelli-Style ‘Cow’s Head’ Dress Pushes for Leather-Free Looks at London Fashion Week

London – Following the stir at Paris Couture Week caused by Schiaparelli’s three-dimensional animal-head designs, worn by Naomi Campbell and other models, a PETA model strutted her stuff along the Millennium Bridge “catwalk” on the eve of London Fashion Week wearing a couture dress with a faux cow’s head in a salute to the designer’s style – but with a vegan twist. The action aimed to inspire fashion lovers to ditch animal leather – for which more than 1 billion animals, including sensitive cows, are killed each year – in favour of plant-based materials such as pineapple leather.

Photos from the action are available here.

“Schiaparelli’s ‘animal heads’ sparked a much-needed conversation about the harm done by trophy hunting, and now, PETA’s spin invites a similar dialogue around the cruelty inherent in the leather industry,” says PETA Vice President of UK Programmes and Operations Elisa Allen. “All animals deserve our compassion and the right to live in peace – and today’s beautiful, sustainably made vegan fabrics mean there is no need to kill animals for a killer look.”

Over a billion animals are killed for leather each year, and animal agriculture – which includes the leather industry – is responsible for nearly a fifth of human-induced greenhouse-gas emissions. With the global vegan leather market expected to grow to over £35 billion by 2025, there are now more sustainably produced animal-free leather options than ever, including natural fabrics made from pineapple leaves, apples, and mushrooms.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on FacebookTwitter, or Instagram.


Sascha Camilli +44 207-923-6244; [email protected]