Photos: PETA Founder’s Public Shower Reveals Meat’s Devastating Role in Drought

Photos: PETA Founder’s Public Shower Reveals Meat’s Devastating Role in Drought

London – To pull back the curtain on the environmental harm wrought by the meat industry, including wasting water in India, which is experiencing drought, PETA founder Ingrid Newkirk lathered up in Mumbai while taking a shower in the middle of a busy part of the city to send a message that the best thing people can do to save water and stop contributing to the global climate catastrophe is to go vegan. She protected her modesty with a shower curtain proclaiming, “1 Chicken Meal = 30 Showers. Go Vegan to End World Drought!”

Photos are available here.

“Meat and dairy production requires up to 50 times more water than the production of plant foods like pulses, vegetables, and grains,” explains Newkirk. “PETA is urging everyone to spare animals’ lives and save precious resources by choosing vegan foods – before life as we know it and the environment go down the drain.”

By some estimates, animal agriculture is responsible for more greenhouse gas emissions than all the world’s transportation systems combined. And while one in four people around the globe lack access to safe drinking water, the production of animal-derived foods uses a third of the world’s freshwater resources. Animal agriculture also uses a third of global cropland, which could be used to feed hungry humans instead of the animals who are bred and raised only to be used and killed. Going vegan saves the lives of nearly 200 animals a year.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]